Your sphere, on autopilot
Send a two-minute voice memo and we turn it into your letter. Skip a month and the default letter still goes out in your voice.
For solo agents
Your past clients, still thinking of you
Past clients mean to call you again. Two years later they're searching their texts for your last name. Fridge Bait puts a letter from you and a piece of art on their fridge every month, so you're the first name they say when a friend asks.
Signature: $749 a month for 100 homes. $7.49 a home, postage included.
Something they keep
A 5x7 art card, a die-cut sticker and a bucket list for the house and the town. People toss ads and keep presents.
A referral or two covers it
Two referrals on $300,000 homes cover a full year of Signature, with thousands left over. Run your own numbers below.
Every month
Five things in every envelope
- The letterOne page in your voice
- The postcard5x7 art worth framing
- The stickerDie-cut, waterproof vinyl
- The bucket listThree house jobs, three things to do
- Your cardThe only piece with your name
The math
What one referral is worth
$8,988 a year for your plan
$7,500 from one referral
Pays for itself at 1.2 referrals a year
Your part
About five minutes a month
- 15
Voice memo
Two minutes on your month and one local tip.
- 18
Letter drafted
We turn it into one page in your voice.
- 20
You approve
Say yes, add new closings, drop anyone who moved.
- 25
Printed and stamped
Real stamps, First-Class, every envelope.
- 5
On the fridge
Kits land the first week of the month.
Questions agents ask first
Who goes on my list?
Past clients, friends, family and the people who already send you referrals. Fridge Bait is for people who would recognize your name on a letter. Farm areas are better served by postcards.
How much time does it take each month?
About five minutes. A voice memo by the 15th, a quick approval on the 20th. Kits land in mailboxes the first week of the month.
Where do I keep my client list?
In your Fridge Bait client book. Add people one at a time or import a spreadsheet, mark who has moved, and pick a style for each household.
A sample kit, in your mailbox
We'll mail you a real January kit and set up a 15-minute call. Ten founding spots skip the $299 setup.