Fridge Baitmail made fun

For luxury agents

Client mail that hangs like a gallery print

Salon is the Fridge Bait style for the house on the hill. A museum painting printed like a gallery card, an antique botanical plate, a wax seal sticker on a cream envelope and a letter set like an invitation.

Run the numbers

Signature: $749 a month for 100 homes. $7.49 a home, postage included.

A Salon Fridge Bait kit laid out: envelope, letter, art card, bucket list and sticker

Museum art, every month

Monet, Fantin-Latour, Hammershøi and antique botanicals, printed on heavy uncoated stock with a wide border clients frame.

No logo on the art

Your name lives on the letter and the card. The art carries no branding, which is exactly why it stays up.

A note worth opening

A classic serif letter on ivory stock, from your own voice memo, sealed with a gold-toned wax seal sticker.

Every month

Five things in every envelope

The math

What one referral is worth

$8,988 a year for your plan

$7,500 from one referral

Pays for itself at 1.2 referrals a year

Your part

About five minutes a month

  1. 15

    Voice memo

    Two minutes on your month and one local tip.

  2. 18

    Letter drafted

    We turn it into one page in your voice.

  3. 20

    You approve

    Say yes, add new closings, drop anyone who moved.

  4. 25

    Printed and stamped

    Real stamps, First-Class, every envelope.

  5. 5

    On the fridge

    Kits land the first week of the month.

Questions agents ask first

Can I mix styles across my list?

Yes. Many agents send Salon to their top clients and Linen or Whimsy to everyone else.

Is the art really public domain?

Salon paintings come from the open-access collections of the Cleveland Museum of Art and The Metropolitan Museum of Art. Botanical plates are licensed for commercial print.

Does Salon cost more?

No. Every style is the same price per home, postage included.

A sample kit, in your mailbox

We'll mail you a real January kit and set up a 15-minute call. Ten founding spots skip the $299 setup.

Get a sample kit

We'll mail you a real January kit and set up a 15-minute call.

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