Fridge Baitmail made fun

Made in Des Moines

Mail made for Central Iowa kitchens

The 2027 Central Iowa edition starts in January. Every envelope carries an Iowa home checklist (sump pumps in March, ice dams in December) and a bucket list for the metro, from the downtown farmers' market to the state fair.

Run the numbers

Signature: $749 a month for 100 homes. $7.49 a home, postage included.

A Whimsy Fridge Bait kit laid out: envelope, letter, art card, bucket list and sticker

Iowa home tasks

Furnace filters, window wells, sump pumps and storm checks, timed to Iowa weather and written for Iowa houses.

A local bucket list

Three things to do in the metro that month, from a sledding hill in January to a pumpkin patch in October.

Ten founding spots

The first ten Central Iowa agents skip the $299 setup and get a framed set of all twelve 2027 cards.

Every month

Five things in every envelope

The math

What one referral is worth

$8,988 a year for your plan

$7,500 from one referral

Pays for itself at 1.2 referrals a year

Your part

About five minutes a month

  1. 15

    Voice memo

    Two minutes on your month and one local tip.

  2. 18

    Letter drafted

    We turn it into one page in your voice.

  3. 20

    You approve

    Say yes, add new closings, drop anyone who moved.

  4. 25

    Printed and stamped

    Real stamps, First-Class, every envelope.

  5. 5

    On the fridge

    Kits land the first week of the month.

Questions agents ask first

Which towns are covered?

Des Moines, Ankeny, West Des Moines, Waukee, Johnston, Urbandale, Clive, Altoona, Grimes, Norwalk, Indianola and Ames. Clients outside the metro still get the full kit.

Does my brokerage name go on it?

Yes. Iowa requires the brokerage name on agent advertising, so it goes on your letter and your card.

When is the deadline for January?

December 20. After that you join on the next month's issue.

A sample kit, in your mailbox

We'll mail you a real January kit and set up a 15-minute call. Ten founding spots skip the $299 setup.

Get a sample kit

We'll mail you a real January kit and set up a 15-minute call.

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