New-home care by the month
First furnace filter, grading after the first thaw, caulk lines after the first winter. Homeowners learn their house with you.
For home builders
The first years in a new home, with you in them
The family in your model home's floor plan is your next phase's best salesperson. Fridge Bait sends them a letter from your team every month with new-home care, a local bucket list and a card they keep.
Collector: $1,499 a month for 250 homes. $6.00 a home, postage included.
Fewer warranty surprises
Small jobs done on time mean fewer calls about the big ones. The checklist does quiet work for your warranty team.
A community that sells itself
Neighbors who love their builder say so at block parties. The card on the fridge gives them your name.
Every month
Five things in every envelope
- The letterOne page in your voice
- The postcard5x7 art worth framing
- The stickerDie-cut, waterproof vinyl
- The bucket listThree house jobs, three things to do
- Your cardThe only piece with your name
The math
What one referred sale is worth
$8,988 a year for your plan
$7,500 from one sale
Pays for itself at 1.2 sales a year
Your part
About five minutes a month
- 15
Voice memo
Two minutes on your month and one local tip.
- 18
Letter drafted
We turn it into one page in your voice.
- 20
You approve
Say yes, add new clients, drop anyone who moved.
- 25
Printed and stamped
Real stamps, First-Class, every envelope.
- 5
On the fridge
Kits land the first week of the month.
Questions builders ask first
Whose name is on the letter?
Your company, signed by the person homeowners know best: the owner, the sales lead or the warranty manager.
Can we add homeowners as they close?
Yes. Add closings in the client book any time before the 20th and they get the next month's kit.
Can the letter mention a new phase?
A line in your voice about the next phase is fine. The rest of the letter stays personal so the envelope keeps getting opened.
A sample kit, in your mailbox
We'll mail you a real January kit and set up a 15-minute call. Ten founding spots skip the $299 setup.