A reason to open the envelope
Home tasks, a local bucket list and your own note. Every piece is something a homeowner wants to keep on the counter.
For mortgage lenders
Past borrowers who still call you first
A borrower who closed with you three years ago will refinance, move up or send a friend your way. Fridge Bait keeps your name on their fridge in the meantime with a letter from you, a piece of art and a list of house jobs for the month.
Signature: $749 a month for 100 homes. $7.49 a home, postage included.
Your licensing on the card
Your NMLS number, your company's NMLS number and the Equal Housing Lender line print on your card every month.
Each partner pays their own way
Realtor partners can run their own Fridge Bait list. Each of you is billed for your own households, which keeps the partnership clean under RESPA.
Every month
Five things in every envelope
- The letterOne page in your voice
- The postcard5x7 art worth framing
- The stickerDie-cut, waterproof vinyl
- The bucket listThree house jobs, three things to do
- Your cardThe only piece with your name
The math
What one funded loan is worth
$8,988 a year for your plan
$7,500 from one loan
Pays for itself at 1.2 loans a year
Your part
About five minutes a month
- 15
Voice memo
Two minutes on your month and one local tip.
- 18
Letter drafted
We turn it into one page in your voice.
- 20
You approve
Say yes, add new closings, drop anyone who moved.
- 25
Printed and stamped
Real stamps, First-Class, every envelope.
- 5
On the fridge
Kits land the first week of the month.
Questions lenders ask first
Do the letters talk about rates?
No. Rates and loan terms stay out of the letter, which keeps it clear of the disclosure rules that come with advertising terms. The letter is about the house, the town and you.
Can a realtor partner and I share the cost?
Each professional pays for the households on their own list. Paying for a referral partner's marketing can raise RESPA issues, so we bill each of you separately.
Can my compliance team see the letter first?
Yes. Your letter is ready in your client book on the 18th, and nothing prints until you approve it on the 20th.
A sample kit, in your mailbox
We'll mail you a real January kit and set up a 15-minute call. Ten founding spots skip the $299 setup.