Fridge Baitmail made fun

For designers and remodelers

Past projects that keep sending new ones

Your best leads come from clients showing off the room you made. Fridge Bait keeps you in the conversation with a monthly letter in your voice, a piece of art with real taste and a short list of care for the finishes you chose together.

Run the numbers

Signature: $749 a month for 100 homes. $7.49 a home, postage included.

A Salon Fridge Bait kit laid out: envelope, letter, art card, bucket list and sticker

Taste on every page

Salon's museum paintings and Linen's pen sketches look like they came from your studio. Your clients will frame them.

Care for the work

Reseal the grout, oil the butcher block, check the deck boards. Small reminders keep your projects looking the way you left them.

Remembered by name

Mention their kitchen or their porch in your voice memo and it lands in their letter.

Every month

Five things in every envelope

The math

What one referred project is worth

$8,988 a year for your plan

$7,500 from one project

Pays for itself at 1.2 projects a year

Your part

About five minutes a month

  1. 15

    Voice memo

    Two minutes on your month and one local tip.

  2. 18

    Letter drafted

    We turn it into one page in your voice.

  3. 20

    You approve

    Say yes, add new clients, drop anyone who moved.

  4. 25

    Printed and stamped

    Real stamps, First-Class, every envelope.

  5. 5

    On the fridge

    Kits land the first week of the month.

Questions designers ask first

Which style fits a design studio?

Most studios choose Salon or Linen. You can also set the style per client, so the family with the bright playroom can get Whimsy.

Can my team sign the letter?

Yes. Each letter is signed by the person the client knows best, and your card can carry both the studio name and the designer's name.

Does my logo go on it?

Your logo goes on the envelope and your card. The art stays unbranded, which is why it stays on the wall.

A sample kit, in your mailbox

We'll mail you a real January kit and set up a 15-minute call. Ten founding spots skip the $299 setup.

Get a sample kit

We'll mail you a real January kit and set up a 15-minute call.

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