Fridge Baitmail made fun

For insurance agents

The agent they think of before the claim

Every Fridge Bait envelope carries the house jobs that prevent the claims you see every year: sump pumps in March, roof checks after July storms, ice dams in December. Policyholders get a letter from you, a card for the fridge and a reason to call you first.

Run the numbers

Signature: $749 a month for 100 homes. $7.49 a home, postage included.

A Whimsy Fridge Bait kit laid out: envelope, letter, art card, bucket list and sticker

Claims prevention on the fridge

Furnace filters, gutters, sump pumps and storm checks, timed to the season. The home checklist is the part people tape up.

A friendly voice between renewals

Most policyholders hear from their agent at renewal and after a loss. Twelve warm letters a year change that.

Referrals from the kitchen table

When a neighbor asks who handles their insurance, your card is right there on the fridge.

Every month

Five things in every envelope

The math

What one new household is worth

$8,988 a year for your plan

$7,500 from one household

Pays for itself at 1.2 households a year

Your part

About five minutes a month

  1. 15

    Voice memo

    Two minutes on your month and one local tip.

  2. 18

    Letter drafted

    We turn it into one page in your voice.

  3. 20

    You approve

    Say yes, add new clients, drop anyone who moved.

  4. 25

    Printed and stamped

    Real stamps, First-Class, every envelope.

  5. 5

    On the fridge

    Kits land the first week of the month.

Questions insurance agents ask first

Does my license number go on it?

Yes. Your agency name and license number print on your card, along with any carrier line your contract requires.

Can I mention coverage in the letter?

A short line in your own voice is fine, like a reminder to review flood coverage before spring. Quotes, prices and coverage promises stay out.

Can I send to policyholders in other states?

Yes. The kit mails anywhere in the United States. The bucket list is written for Central Iowa, so clients elsewhere get the home tasks and your note.

A sample kit, in your mailbox

We'll mail you a real January kit and set up a 15-minute call. Ten founding spots skip the $299 setup.

Get a sample kit

We'll mail you a real January kit and set up a 15-minute call.

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